A review of black lives matter a modern social movement in America Essay Example for Free

A review of black lives matter a modern social movement in America Essay Abstract The prominence of the Black Lives Matter is a reform of social justice in America. There are many layers to the movement including and having to do with feminism, an ideological change, as well as a different psychology. It holds the future of social justice. It has been over a century since the formal end to American slavery, and decades since the Civil Rights Movement in the 1960’s, but social justice and an egalitarian society does not yet exist. But with the knowledge and teachings that can change that attitude, the movement will continue to grow and make the strides that are necessary to change the lives of the people who help make America. Black Lives Matter: Beyond a Movement â€Å"Black Lives Matter† is very well known and everyone has a ready association when hearing it. I have always found it most interesting that this movement has come with so much mockery. Mockery in the sense that for all the people that take it seriously and for the people whose daily lives are affected, there are just as many people if not more who come with the opposition. The opposition make other slogans (i.e. â€Å"All Lives Matter†, â€Å"Blue Lives Matter†, â€Å"White Lives Matter†, etc.) This makes a mockery of the issue (Yancy Butler, 2015). They are saying, your issue is not a real one, get over it. And also saying, maybe you should think about us first, and how you are affecting our lives. It is more than a movement at the end of the day, and this is because the more people do not take the issue seriously, the more Black lives are taken in horrible ways without a valid reason. Even then, a major problem of victim blaming occurs with every one of these cases and the â€Å"Blue Life† that matters are able to get off scot-free and continue their life. So clearly the blue life matters, but what about the Black life that was taken by that blue life (Maclin, 1991)? Why are some people given the right and privilege to decide who gets to live? Of course, everyone is aware of the answers to these hypothetical questions I present. The power of the hierarchy of society and race is deep-rooted inside all of us (Maclin, 1991). And it does not seem to change, it makes strives toward changes, but it does not change like it should. It is constantly the same story day after day, decade after decade, and at this point, century after century. The big question now, asks everyone wh at they are able to do for their country. The minority population and the African-American population create America and they are just as much of the country as any other ethnicity. â€Å"We completely expect those who benefit directly and improperly from white supremacy to try to erase our existence.† (Garza, 2014). I like the usage of the word, improperly, in this article. The author is addressing the movement from the perspective of a Black queer woman. The word fits perfectly into defining so much of society. It is improper, how the current social situation is so prominent today. Roughly 50 years ago was the Civil Rights Movement, that is in the lifetime of many people alive today and yet it does not concern so many that the same issues are here today. The distribution of power and right to life has been given to a select few. Not even given, but taken by a select few, who have and continue to refuse to give it up (Garza, 2014). The right to life, it essentially has been taken from the those who are not white males- the normal (Garza, 2014). And Black lives are given the least regard to their life. Black Lives Matter also serves as an ideology. It even perhaps serves better to be categorized as an ideology. It is an ideology that brought a uniformity to the anger and frustration with the obvious social injustices occurring (Thomas, 2004). Especially, after the tragic killing of Trayvon Martin and the verdict that allowed the killer, George Zimmerman to go back home. After the ruling, the anger and sparked outrage of the Black community, made people worry for Zimmerman. It made the white community worry for their own lives. This truly is irony at its finest (Yancy Butler, 2015). It is more than a misunderstanding of the point. It was disregarded, that this verdict justified the killing of completely innocent Black lives. But rather than worrying about the people who cannot walk down a street, without having to worry about being killed. And their families who have to deal with the death of a loved one and then watch as their killer went free. But then be told that it does not ma tter. And justify it with, ‘all lives matter’ (Yancy Butler, 2015). Through my research, I noticed there are typically two different types of papers written on this topic: either from a perspective looking at the whole or from the perspective of a Black woman. I find this very interesting, there are multiple struggles going on through this entire movement and ideological change. But there is the other issue of Black feminism that also needs addressing. I find it both compelling and significant that Black women both support the greater picture with their fellow man, but also separate themselves because they are different and need something else (Thomas, 2004). Black women are similar to Black men in some ways and similar to white women in some ways, but are different from both of them- they cannot completely identify with either one, in order to find further justice (Thomas, 2004). I have always considered myself a feminist, but unfortunately, not until more recently did I know that there are actually different types of feminism and feminists struggles. There is white feminism and there is also Black feminism and Hispanic feminism (which can be grouped together and separately as well). White women argue for some basic rights such as equal pay and respect to work outside of the home. Whereas minority women fight for even more basic rights than that, such as getting hired for a job (Thomas, 2004). They are not just asking for equal pay in a salary job, but for their job applications to not be thrown away for a minimum wage job because of their name. But just like in all feminism, it is important to give people who believe and support the feminist struggle, to separate themselves from the people who do not (Garza, 2014). This is because until there is true equality, the people who support it are different, and the difference raises attention. But, looking at the b igger picture, white feminism is the issue that is raising attention and not so much of the feminist struggle of minorities (Garza, 2014). The ‘Black Lives Matter’ movement creates a new foundation in psychology. Psychology is in part the study of behavior. But the psychology most people study, leave people out, large groups of people are left out (Thomas, 2004). One of these groups is the Black community and even further is Black women (Thomas, 2004). The issues are established, many people are ignorant of it or they chose to ignore it, but knowledge serves as a powerful tool. Social justice starts from the ground up. The racial institution that America exemplifies all so much prevents Black Americans from accomplishing the ‘American dream’. The Black community is stereotypically living in poverty, living in ‘ghettos’, and cannot get jobs. They are blamed for their own issues, as they deserve what they are getting out of life (Garcà ­a Sharif, 2015). But rather than realizing that it is the racism of America that is keeping any minority and especially the Black community from going anywhere (Garcà ­a Sharif, 2015). Many Black Americans have made great accomplishments, but not only are they ignored and not taught about, but are made to seem as exceptions. Successful Black people are not like the normal Black person, they lucked out or they were given some special situation that allowed them to accompli sh anything. There is a deep-rooted problem even with the Black community, that is given from within. They are told they are hated by society and therefore they should see problems with themselves, too (Garcà ­a Sharif, 2015). No one who is not living outside of the white standard should be proud of themselves, in fact, they need to take it one step farther and be ashamed of themselves. Not only ashamed of their own appearance but be afraid to accomplish anything (Garcà ­a Sharif, 2015). Everyone is held up against the white standard, not only in physical beauty but also with development and academic development and progress. If a Black person is more successful than a white person in academics, then there must be some sort of mistake. There has to be another reason for this, perhaps something is wrong with the Black student. This is just one of the many ways social injustice is justified with society. It becomes a self-fulfilling prophecy with Black children (and even throughout their lives) . They are told they are problems within the classroom and if they accomplish more than a white student, it is not because they are smart. It is probably because they are too hyper or they are not listening to directions. When a person is told they are not good enough, then they will not be good enough (Garcà ­a Sharif, 2015). A person is just as good as other people tell them they are because they take on the role they are told that they have. Black Lives Matter is a â€Å"mode of address† (Yancy Butler, 2015). It is against society telling that an entire group of people that every other life is above yours. So as long as anyone who is not Black is dying, then Black lives and the unjust loss of can be addressed later (or in other words, never) (Yancy Butler, 2015). Black men and women, even boys and girls, are seen and portrayed by society and police as scary, dangerous, aggressive, and violent. Constantly, the testimonies of these murder cases will reveal the cop’s description of the victim as forceful or aggressive (Yancy Butler, 2015). When watching the videos, it is clear this just is not true. But also there is an issue of the cop’s word and racist mindsets, makes people see the video through a lens. It is quite evident that it does not matter how a Black person presents themselves because they are never good enough. The stress, discouragement, outrage, depression, etc., etc. resulting from rac ism and hate acts, is detrimental to the health of the Black community (Garcà ­a Sharif, 2015). The growing importance of social media is resulting in a large part of ‘Black Lives Matter’. Not only education but the usage of social media, I think, will only continue to help the movement toward social justice. What is so amazing about social media is that it is accessible to people all across the country and even the world, within seconds. It does not take more than a few minutes for the entire world to see the video of a horrible killing of another Black life. Or the ruling in yet another unjustified ruling letting goes another cop who killed an unarmed Black man or woman. The videos are hard to watch. And making it even better, once they are on the internet they do not ever really go away. What is so important in a movement, ideology, psychology such as Black lives matter is that the people who have died do not go forgotten. It is crucial that their names are known, giving them a life. Once they are identified and their story is told under ‘young black manâ €™, etc., their story goes with all the other people who are said to not matter. We must be able to see the totally egalitarian society, we must be able to see the possibility of in order for it to ever have a true chance. This movement starts, to say this is done, and we need this- NOW. And we have to listen and respond and see the future as such to move forward successfully. References Garza, A., Tometi, O., Cullors, P. (2014). A herstory of the# BlackLivesMatter movement. Jee-Lyn Garcà ­a, J., Sharif, M. Z. (2015). Black lives matter: a commentary on racism and public health. American journal of public health, 105(8), e27-e30. Maclin, T. (1991). Black and Blue Encounters-Some Preliminary Thoughts About Fourth   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Amendment Seizures: Should Race Matter. Val. UL Rev., 26, 243. Thomas, V. G. (2004). The psychology of Black women: Studying women’s lives in context.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Journal of Black Psychology, 30(3), 286-306. Yancy, G., Butler, J. (2015). What’s wrong with ‘all lives matter’?. New York Times, 12, 156.

Effects of Bio fuels on the Environment Essay Example for Free

Effects of Bio fuels on the Environment Essay Bio fuel is a type of fuel that is made out of both living or lifeless biological material and specifically, the plants as per the definition given by Shepardson, (2009). According to Shepardson, most bio fuels are in the form of esters, alcohols among others and a good example of this type of fuel is bio ethanol and bio diesel. This fuel is mostly used in vehicles and for it to be considered as a bio fuel according to Connor Steve (2008), it must consist of about 80% of renewable materials. The production of this kind of fuel has been said to be impacting negatively on the environment however though this is the case, the benefits of bio fuels cannot be dismissed altogether. As a result of this disagreement, a lot of discussions have been held over this issue something that has polarized the society between those who argue that it does not impact negatively on the environment and those that maintain that it does. This becomes the basis of this essay where the paper will take a stand and support the claims that indeed bio fuels impact negatively on the environment. According to Mongobay. com (2008), there are various types of bio fuels and one of these is E10 which over time has been greatly improved in terms of quality in that initially it contained about 90 percent of petroleum and 10 percent of ethanol but of late it is called E100 because it is almost made up of ethanol alone and about 4 percent of water. The invention of this type of fuel according to Shepardson (2009) is something that has greatly revolutionised the transport industry. These fuels have particularly been cited as one of the best ways to reduce green house gas emissions unlike it is the case with other types of fuel especially fossil fuels. Even though they are praised for this, the negative environmental consequences they have are innumerable. One of these effects according to a scientific study that was conducted in 2008 contradicts the alleged potential of this fuel to reduce greenhouse gases such as carbon dioxide among others; this is as per the Mongobay. com (2008). As per this study, Mongobay. com (2008) argues that growing crops with an aim of producing bio fuel leads to an increase in the amount of carbon dioxide in the atmosphere. This claim according to the Green Website. co. uk is given weight by reports that were published in a science journal known as Journal Science that showed that plants that are specifically grown for the production of this fuel produce more carbon dioxide than what these plants can naturally absorb. According to these scientists Mongobay (2008), it would take decades to reverse the trend or to balance what they termed as ‘carbon debt’. Or in other words the amount of oxygen released to the atmosphere in the course of growing these crops and is yet to be absorbed. The US and the European Union have particularly been on the forefront in propagating the idea for the production of biomass as the surest way of controlling global warming (Shepardson, 2009). According to Shepardson this has forced researchers from all over the world who aims at protecting the environment to conduct researches in their bid to understand better how this would impact on the environment. One of the researches that were conducted as per the report compiled by Connor, (2008) shown that clearing Amazon’s forested land to grow soybeans would create a carbon debt that would take 319 years to be restored not mentioning the magnitude in which forests and bushes would be destroyed to grow these crops Production of biomass is labour intensive and requires a big land according to Sawahei (2009), what this means is that a lot of bushes and forests are cleared to produce raw materials for bio fuel thereby leaving the ground with no cover thereby increasing the possibility of soil erosion taking place. To Sawahei, the world requires large tracts of land for it to feed its population now amounting over six billions. By growing biomass as an alternative source of fuel would require more land that what is needed for growing crops as per the Action for Global Health (2008) and eventually there will be no natural vegetations as all land will either have been cultivated for crop production or biomass production or both. According to the Action for Global Health (2008), this greatly destroys the environment considering that vegetation cover protects soil erosion and again it is a habitat to millions of animal species (Sawahei, 2009). Apart from this, the risk of polluting water sources with phosphates and nitrates from fertilizers that are applied to boost crop production are very high (Biofuel, 2003). Water is also polluted by chemicals that are used in the production of biomass such as pesticides sprayed to get rid of pests that attack and destroy these plants. These chemicals not only pollute water but they also kill micro organisms present in the soil that in one way or the other keep the eco system working (Action for Global Health. 2008). Rogercopenh (2008) contends that by the United States embarking on campaigns to push for the use of bio fuels might mislead many third world countries into substituting land meant for growing food crops for biomass production because of the money this business would bring. According to Rogercopenh (2008) this might in turn lead to the encroachment of forests and other natural habitats which are home to millions of wild animals. It should also not be forgotten that when this green matter is harvested, there are chances that some will rot thereby producing a very bad smell and apart from rotting, some of these plants produce bad odour naturally and thus they are an environmental hazard in that they pollute the air. As per the evidence given by Franke and Reinherdt (1998), Bio fuel also kills biodiversity in terms of the variety of plants growing in a field. For biomass to be produced in large quantity, enough to keep the world going, then its production must be professionally done. What this means according to Franke and Reinherdt (1998) is that a whole field is filled with only one type of plants leading to what is known as monoculture and by doing this, other types of plants are not given a chance to grow something that indirectly leads to their extinction (Franke and Reinherdt, 1998). In doing this according to Randooke (2009), animal are also not spared in that deforestation must take place, grasslands must be cleared and wetlands are destroyed. The truth is that these areas are habitat to many species of animals and thus what this means is that these species will be killed while others are displaced. Trees naturally preserve water catchments areas and thus when land is prepared for the cultivation these reserves are destroyed (Randooke, 2009). According to the Action for Global Health, (2008) the whole bio fuel production process requires a lot of energy and basically the type of energy that is used is fossil fuel. The argument raised by the Action for Global Health (2008) is that the amount of carbon that is emitted by burning bio fuels is absorbed by crops that are grown purposely for bio fuels production but the problem is that the amount of carbon that is emitted during their production considering that carbon emitted during planting, spraying, treating and harvesting season where machines that uses fossil fuels is not cleared from the air. This claim is supported by Sawahei, (2009) who argues that even after these crops are harvested, more carbon is emitted to the atmosphere in that coal or other forms of fossil fuels such as gas are used to heat the raw materials that are used in the production of bio fuels. Though bio fuels are heavily criticised in that they cause serious negative environmental ramifications according to Connor (2008), there are other various researches that have been done which prove otherwise. Researches show that production of other forms of fuel such as fossil fuel leads to the release of more carbon dioxide to the atmosphere than it is the case with bio fuels (Science for environmental policy, 2008). One research that strongly supports this claim is the one that was done in the United Kingdom. According to the same source, what they call first generation process Life Cycle Analysis, carbon dioxide emissions are reduced by over sixty percent unlike other forms. As per Biofuels (2003), the second generation process carbon dioxide emissions can be reduced by over 80 percent. Generally according to this report, carbon dioxide emissions can be saved by an average of about 50 to 60 percent. Another advantage of using this kind of fuel according to the Greencar website (2009) is that bio fuel does not contain sulphur which is one of the main components that causes acid rains. Also considering that it is made by bio degradable materials, its chances of destroying the soil are low unlike other fuels such as fossil fuels which contaminate water sources and destroy soil when they leak into them (Science for environmental policy, 2008). In consideration of the massive evidence that is provided here above, one is justified to say that biofuels are an environmental hazard. There are a lot of researches that have been done by different researchers and most of them point to the fact that the production of bio fuels produces many effects that in one way or the other destroys the eco system for example, fertilizers that are applied on crops meant to produce biomass releases phosphates and nitrates thereby destroying soil and water. Another way through which biofuels destroys the environment is that despite the fact that a lot of forests and bushes have already been cleared for crop production, more land is snow needed for biomass production something that leads to soil erosion due clearance of bushes and the destruction of habitats that are home to many species. This indirectly leads to the extinction of these species whether plant or animals. Bibliography: Action for Global Health. 2008. New study demonstrates bio fuels negative impact on poverty, hunger and environment. Available at http://docs. google. com/gview? a=vq=cache:elry2KJk0UgJ:ec. europa. eu/environ ment/integration/research/newsalert/pdf/1si4. pdf+biofuels+,+negative+impacts+,e nvironmenthl=engl=ke Biofuel, 2003. Bio diesel Impacts on the environment. http://www. biofuelus. com/biofuel/biodiesel/biodiesel-impact-on-the- environment. php Connor Steve, 2008. Biofuels make climate change worse, Scientific Study concludes. Available at http://www. independent. co. uk/environment/climate-change/biofuels- make-climate-change-worse-scientific-study-concludes-779811. html

Strategies and Concepts in Research Design

Strategies and Concepts in Research Design Chapter 3 METHODOLOGY RESEARCH DESIGN According to Saunders et al (2005), design of a research can be exploratory, explanatory or descriptive in nature. The shade of the research decided by its aims and objectives lays down the design or blueprint of the research. As far as an exploratory research is concerned, it tries to assimilate fresh views with the theme or subject thereby evaluating a scenario from the perspective of innovation. As observed by Saunders et al (2005), an exploratory research recognizes and evaluates an exploratory issue that is in line with the research process extracted from the perusal of the literature or academic writings and compilation of primary data. The benefit of carrying out an exploratory research is that it can be amended as per the needs. The researcher enjoys the freedom to steer the research in any direction at any phase of it. At the same time, an explanatory research tries to display the factual state of an event or process. As noted by Saunders et al. (2005), this sort of research can be specified at later segment of investigative study, where a lucid picture of the occurrence or state of affairs is required prior to moving forward in the exploration. So far as explanatory research is concerned, according to Saunders et al (2005), it makes efforts to evaluate linkage in between parameters. A research of this type includes a precise course taking into view the experiments undertaken by means of numerical techniques. Deciding about the design of a research broadly depends on the nature of the research which is determined by the aims and objectives of the research. For this research, the aim was to study the customer relationship management of State Bank of India and its competitive advantage. The research was to achieve following objectives: to review extent conceptual models and theoretical framework related to relationship marketing; to identify how relationship marketing could be used as a strategic tool for competitive advantage; and to recommend strategic frameworks for relationship marketing. This research mainly required exploration regarding the relationship between customer relationship management and competitive advantage in relation to State Bank of India. Therefore, the design of this research was defined as exploratory. RESEARCH PHILOSOPHY The philosophy of a research can be positivism or interpretivism ( Zikmund, , 2000). Positivism philosophy is based on the belief that the truth of life free from a particular observer, and that authenticity is separated from a man who studies it. On the other hand interpretivism is based on the belief that truth is invented or tolerated under the supervision of observers and realism, not comparative disconnected from those who study it. With these key beliefs, positivism, depends on the experiments and rationale for determining (Esterby-Smith, 2002). Interpretivism depends on personal interviews and observations to illustrate professed truth. In positivism, the theory attempts to divine principles and laws that explain, clarify, predict and control outcomes. Positivism research is based on the point of view, which confirms the lone true facts are the scientific information that can be easily obtained by adhering strictly to the scientific method. In positivist science, a theory is a device used as a hypothesis, the structure of the test (Zikmund, 2000). On the contrary to positivism, interpretivism relate to a phenomenological paradigm, arguing that the world is subjective (Esterby-Smith, 2002). Interpretivism research attaches importance to the meaning and trying to understand what is happening and this is likely to argue that the rich understanding of this composite, the world loses if the complexity of the social world is completely reduced to a series of laws, such as simplifications. This research had nothing to do with the scientific research or adopting positivism philosophy. In more clear words, this research was neither based on hypotheses testing nor based on examining theories. Therefore, certainly the philosophy of this research was interpretivism, where the researcher had to reveal subjective information regarding the chosen research subject- customer relationship management of State Bank of India and its competitive advantage. Adopting interpretivism philosophy in this research, firstly literature review was conducted and thereafter first hand data was collected approaching target sample from various banks in India and particularly from State Bank of India. RESEARCH APPROACH The approach of a research can be deductive or inductive (Easterby- Smith, 2002). Deductive research is an approach perusing from the general to the precise. Each so frequently, this casually terms as top-down the approach (Easterby- Smith, 2002). Here we can begin further to think upward on a theory relative to our theme of a study. We then narrow that down into the precise of assumption that we can examine. We reduce downward but we move whilst we gather observations to be present on to the assumptions (Denscombe, 2003). This is final it conducts us to be to competently examine assumptions with precise data, corroboration or discharge of our inventive theories. Inductive research is an approach based with design peruses another road, moving from the precise observations to the more extensive generalizations and the theories. Casually, these are term as approach to the bottom is raised raise upward (Easterby- Smith, 2002). In the inductive approach, we begin further with the precise observations and the measurements; begin to further reveal pictures and regularities make some preliminary assumptions which we can investigate, and then we end upward on to lengthen some extensive conclusions. A research based on interpretivism philosophy is suggested to conduct having inductive research approach. Therefore, this research was conducted adopting inductive research approach. In accordance with the norms of inductive research approach, a research process was followed starting from bottom and reaching to top. In more clear words, firstly research issues were identified reviewing the literature and therefore specific data was collected approaching the target sample in order to make conclusions. RESEARCH METHOD Over the years of hypothetical bases and theoretical foundations and viewpoints, in line with explorations in any other domain, business and management research has undergone changes. In actual sense, exploration is an activity that individuals initiate so as to discover something in a systematic fashion, thereby enhancing their awareness (Saunders et al, 2003). A research is not a research in true sense and will not yield anything expected in case it is not undertaken in a disciplined fashion, that is to say, it needs to have a clear-cut aim and data compilation should be performed alongside interpretation without which it cannot be called an exploration. The exploration provides an insight into the linkage between the pertinent domain of exploration and participants and expectation at varied space of time extent. The investigators employ techniques and tools approved by the academic writings in terms of on -paper or verbal work evaluations, skills, the use of important ideas, secto r concerns and exploration practices linked. Quantitative and qualitative can be the two kinds of the techniques employed for the purpose of exploration. The further discussion highlights the points of distinction between these two forms of management research tools in the light of the academic writings. The qualitative technique or method is employed in the domain of social sciences for the purpose of looking into cultural and social events. The qualitative tools are then put into the categories of action exploration, participant experience and ethnography sampling. The avenues of qualitative data are interviews and questionnaires, case studies, focus-group observation, records and writings, participant experience, and the explorers perceptions and responses. In case of this kind of investigation, there may be differences in the understanding of different social and cultural traits; usually data evaluation differs with the investigators (Saunders et al, 2003). The qualitative tools of explorations have the merits of compiling fine, approved data pertaining to human perspectives and issues, considering the different parameters that may have bearings on the responses. At the same time, this paradigm also has a demerit_ it takes long time and is strenuous. Earlier, the quantitative technique was employed for the purpose of exploring the natural events in the domain of natural sciences. The data compiled during the quantitative research are quantifiable, trustworthy, and can be usually universalized to a bigger chunk of audience (Saunders et al, 2003). Negligence of different aspects of influential research is the most observed demerit of quantitative research. The quantitative research includes the techniques like surveys, econometrics, sampling, laboratory tests and a number of statistical data testing tools. The quantitative research provides a broad domain of research. For the purpose of the present research, both qualitative and quantitative methods have been employed. Qualitative method was employed for the purpose of the literature review and quantitative approach was employed to gather first- hand or primary data on the recognized exploration topics by means of literature read-through. DATA COLLECTION Primary and secondary are the two techniques of data compilation (Saunders et al., 2005). Considering research sketch and intention, both primary and secondary techniques of data compilation was employed for the purpose of the present research. Secondary Data The compilation of secondary data is done from the secondary avenues that are extracted from in-print or unpublished sources (Parasuraman et. 2004). The secondary data made use of in an exploration is not compiled for the present research. Secondary data have certain merits and demerits. In the opinion of Kotabe (2002), the merits of secondary data collection are varied, of which some are mentioned here: conveniently accessible, less-cost incurring, quick reach. Secondary data lays down the base for the compilation of the primary data. Nonetheless, it is a demerit of the secondary data that it cannot cater to all the requisites of a particular inquiry. The argument here is that secondary data accessible is gathered for its own precise objectives. Hence, the researcher cannot blindly make use of the data lying to his or her disposal. Moreover, the secondary data also cannot claim precision in context to timeliness. Notwithstanding these demerits, secondary data enable the investigator in explaining the inquiry issues, inquiry paradigm, and accomplishing probes aims, stated Malhotra (2004). Merits of Secondary Data Secondary data is convenient to achieve, less-cost incurring, and quick to reach. Secondary facilitates the identification of inquiry issue, development of inquiry paradigm and preparation of inquiry questions (Kotabe, 2002). Demerits of Secondary Data Secondary data happen to be the information compilation for other exploration aims and hence its application is confined to other particular exploration. Notwithstanding that there are different demerits of using secondary data, it enables the definition of exploration issue, decision of exploration paradigm and accomplish investigation aims. For the purpose of the present inquiry, the secondary data was compiled from the published sources like books, journals, newspapers and websites. Primary Data Primary data is the data collected for a particular probe, that include a number of phenomena causing it to be time-consuming and expensive (Malhotra, 2004). Obviously, primary data compilation relates to all structured for the particular inquiry and hence yields errorless data in context to the event, nonetheless, gathering primary data not as convenient as the secondary data. This necessitates time and expenses. So as to address the research issue in question, an explorer chooses to gather primary data, which is time-consuming, and expensive enterprise. A researcher can be inclined to opt for specific primary data compilation from the probable techniques in terms of observation, interviews, questionnaire survey and case studies (Saunders et al., (2005). For the purpose of the present researcher, the researcher chose to use questionnaire survey technique. In case of survey method, a sample of targeted individuals was interviewed by means of a questionnaire. The survey was conducted in an informal manner and all the answers were dealt with full confidentially. The aim of carrying out survey was to ensure a real image of the information and also achieve participants assessment of the positive and negative answers in context to varied issues. Structuring the questionnaire was the most important segment of a questionnaire survey. For this purpose, care should be observed while preparing the most pertinent and suitable questions. The researcher needed to have a clear insight into the theme, the aims of the exploration and description of the participants (Parasuraman, 2004). So as to cater to the research requisites, the researcher tended to be objective, recognized, and pertinent while structuring the questionnaire. The investigator could structure open or close-ended questions. Keeping in view the preciseness of the questions nature, the investigator structured only close-ended questions. In all, there were just 10 close-ended questions. The questions included in the questionnaire were arranged in an order beginning from the introduction of the part of the domain. Personal questions were not included in the questionnaires, or any sort of such questions, that may be anti-individual sentiments. Primary data was collected in this research as well through interviews. The interviewees were conducted in the structured format and the interviewees were Senior Marketing Managers in State Bank of India (working in New Delhi based Headquarters, Parliament Street). The number of interviews was 5 and the interviews had to respond in accordance with the asked open-ended questions. SAMPLING TECHNIQUE Saunders et al (2004), in this view, opines that approaching the suitable sample of respondents is important for the dependability of the research and so there is a need to chart a cautious plan to select and reach the suitable respondents. In case of questionnaire survey, the researcher necessitates to select the sample to be interviewed. In technical terms, this is said to be sampling. The sampling method varies from probability (randomly) to non-probability (convenient) (Saunders et al., 2005). In this researcher, the research chose the non-probability (convenient) method of sampling, wherein the sample was chosen from various India based banks (who were working Delhi based branches). The respondents were Marketing Managers of the banks. The number of respondents was 30 and all were approached conveniently without any prior certainty of to be chosen. DATA ANALYSIS This research was basically conducting having qualitative method; therefore, data analysis was conducted applying qualitative data analysis method. In qualitative data analysis, data coding includes the process of data evaluation, wherein all sorts of data are recorded making use of numerical codes since it helps investigator to feed the data speedily with minimal errors. Moreover, there are three stages of coding, open coding, axial coding and selective coding (Saunders et al, 2004). Consequently, in the first stage of coding, the compiled data was translated into theoretical units and was accorded a label, where same level was accorded to similar units of data. In the second stage, the establishment of linkages between categories of data is done that is received as a result of first. Lastly, in the third stage, major categories were recognized as core category. The Microsoft Excel software was employed for the purpose of assessment of data. The data coding includes the process of d ata evaluation, wherein all sorts of data are recorded making use of numerical codes since it helps investigator to feed the data speedily with minimal errors. ETHICAL ISSUES The ethical issues in the research were primarily concerned to confidentiality and anonymity of the research participants. For confidentiality, the researcher maintained confidentiality the facts shared by the research participants all through the research process, and as well the names of the research participants were kept anonymous. RELIABILITY AND VALIDITY Reliability of this research lies in sharing actual facts by the research participants as they were assured of not disclosing their name; and the validity lies in properly answering the research questions through summarizing the findings. Chapter 4 FINDINGS AND ANALYSIS INTRODUCTION The rationale of conducting data analysis in this research is to answer the research questions developed. Since a particular research question relate to various questions in the questionnaire, therefore the contents of the data analysis are in accordance with the sequence of questions in the questionnaire. For every section, firstly the literature is discussed from where the question is made. Thereafter data collected on various banks level and State Bank of India level is analysed. DATA FINDINGS AND ANALYSIS Relationship marketing and level of implementation For the research literature, definitions of relationship marketing are without a clear agreement on its nature or specification of its context and application-level (Gummesson 2002; Parvatiyar and Seth 2000). The term used to describe a relationship at the individual, and at the organizational level, with terms such as affinity marketing, loyalty marketing, cross selling, up selling, co-branding, joint marketing, customer-supplier partnership, the personal one-to-one key account management and marketing decisions (Sheth and Parvatiyar 2002), and there was a failure to clearly delineate, enumerate, and to combine these two elements (i.e. relations and marketing). Recently, Gummesson (2002) emphasizes the long-term relationships and has taken a very broad interpretation, referring to the overall relationship marketing. Seth and Parvatiyar (2002) widened it more by signifying that it is one-to-one communication flanked by the marketer and the customer is an interactive process, not an e xchange business, and this value-added activities based on shared collaboration and interdependence between suppliers and customers. Relationship marketing therefore can be viewed as a very extensive type of somewhat long-term individual business affiliation with the degree of teamwork and interdependence, which is dependent on the anticipation of fulfillment of assurances in exchange for interactive marketing. In the light of these revelations, the issue of study in this research was as relationship marketing for banks in India generally works more on which level(individual or organizational level). The data collected in this regard reveals that relationship marketing generally works more on individual level (than organisational level) so far as banks in India are concerned (see Table and Figure 4.1). For State Bank of India, the interviews reveal that the bank rather focus on organizational level of relationship marketing than individual level. The first question asked from the Marketing Managers of various banks in India was, relationship marketing for their bank generally works more on which level (individual level or organizational level). The response in majority comes outlining individual level. As according to the data shown in the above table, for majority of respondents (63% of the total 30), relationship marketing for their bank generally more works on individual level; whereas for the remaining respondents (37%), relationship marketing for their bank generally works on organisational level. On the whole these data conclude that relationship marketing generally works more on individual level (than organisational level) so far as banks in India are concerned. Establishing bond of relationship and relationship framework In accordance with the research literature, at the core of relationship marketing is an exchange that is beneficial to the parties involved in the exchange. The concept of the exchange as it applies to marketing can be viewed with any transaction cost analysis approach or a social approach, the theory of exchange. Transactions are divided into discrete transactions and relational operations. Relational contract is governed by the law of relational operations. In classical contract law, which governs the discrete individual members of the operation is not relevant, but this is not true of marketing (Rusbult and Van Lange 2003). In a relational contracting point of transition from the agreement (as in classical contract law), against itself as it is with time. There may or may not be the original agreement, and if so, can not be any great respect for him. In relational transactions reduced the gap between the contractual parties, as this ratio becomes stronger and stronger. The main ai m of relationship marketing is the creation of the interest thereon, to minimize information search, and it is unlikely that present moral dilemmas, but rather, through the coordination of activities to achieve results mutually beneficial. Redesigning, relationship marketing is a very broad relatively long term, voluntary, individual, business associations with the degree of emotional commitment, trust, intimacy, cooperation and interdependence(Rusbult and Van Lange 2003), which is based on the assumption of a shared , the promises of interactive marketing exchange on a reciprocal basis. In the light of these revelations, the issue of study in this research was as which aspect of relationship framework best works as establishing bond of relationship between banks in India and their clients. The data collected in this regard reveals that trust and cooperation as aspects of relationship framework best works establishing bond of relationship between banks in India and their clients (se e Table and Figure 4.2). For State Bank of India, the interviews reveal that the bank focuses on trust and interdependence aspects of relationship framework best works establishing bond of relationship with the clients. The second question asked from the Marketing Managers of various banks in India was, which of relationship framework best work as establishing bond of relationship between their bank and clients. The response in majority comes outlining trust and cooperation. As according to the data shown in the above table, for majority of respondents (67% of the total 30), trust (37%) and cooperation (30%) as aspects of relationship framework best works as establishing bond of relationship between their bank and the clients; whereas for the remaining respondents (33%), interdependence (13%), emotional commitment (10%) and intimacy (10%) as aspects of relationship framework best works as establishing bond of relationship between their bank and the clients. On the whole, these data conclude that trust and cooperation as aspects of relationship framework best works establishing bond of relationship between banks in India and their clients. Approach of relationship marketing For the research literature, the repeated use of the term relationship marketing (Brodieet al,1997). They suggested that relationship marketing applied at four levels. At the first level, relationship marketing, technology-based database marketing tool. At the second level, relationship marketing focuses on the relationship between business and its customers, focusing customer retention. At the third level, relationship marketing is a form of customer partnership with customers jointly participate in developing a product or service. The fourth and broadest level, relationship marketing was seen as including all of the databases for personal services, loyalty programs, brand loyalty, internal marketing, personal and social relationships and strategic alliances. Three characteristics are important for customers to desire continuity with the same supplier. These arevariability, complexity, participation (Berry, 1995). Furthermore, that relationship marketing is carried out at three leve ls. Level one relationship marketing is based primarily on price incentives to ensure customer loyalty. However, a sustainable competitive advantage is minimal at this level one, as pricing actions can be compared quickly. The second level of relationship marketing is based primarily on social networks, although the price remains a vital element. This includes personalization and adaptation of these relations.Relationship Marketing has been recognized in the ready-made marketing world, where it became apparent that a strategic competitive advantage could not be delivered on the basis of product characteristics, where alone and corporate profitability are beginning to be associated with satisfying existing customers (Egan, 2001). In the light of these revelations, the issue of study in this research was as which approach of relationship marketing is comparatively more beneficial for banks in India. The data collected in this regard reveals that focusing on client retention as approac h of relationship marketing is comparatively more beneficial than focusing on technology based data base marketing for banks in India (see Table and Figure 4.3). For State Bank of India, the interviews reveal that the bank by and large focuses on client retention as approach of relationship marketing. The third question asked from the Marketing Managers of various banks in India was, which of relationship marketing is comparatively more beneficial for their bank. The response in majority comes outlining on clients retention. As according to the data shown in the above table, for respondents in majority (67% of the total 30) focusing on clients retention as approach of relationship marketing is comparatively more beneficial for their bank; whereas for the remaining respondents (33%), focusing on technology-based data base marketing as approach of relationship marketing is comparatively more beneficial for their bank. By and large, these data conclude that focusing on client retention as approach of relationship marketing is comparatively more beneficial than focusing on technology based data base marketing for banks in India. Relationship marketing as competitive advantage tool In accordance with the research literature, competitive advantage as determined by the type of people the organization attracts and how these individuals to compete when they are players or staff. Therefore it is very necessary to recruit people who have high skills and can lead and develop a competitive culture in the organization. This is true for every business but not for those who have focused for some particular people or work force. This could also include the experience of the workforce which has to be recruited. These characteristics are as important as they seem to be but there is one more factor which is very important and work as a pushing force to compete in the market which guides to repeatedly contributing to the competitive culture of the organization. This is how the organization deploys, manages, reconfigures, or integrates with them (Peteraf and Bergen, 2003). This is not just with the systems that creates an advantage, but as they are occupied in operations in the system. It was here, in the Superior operations, advantages can be obtained. Again, the key is the quality of the person concerned, and how they function together for competitive advantage. This group is based on the operations in the responsibility of each individual in the organization and, as the rule tracks from a top manager it creates a sense of importance and steady concentration to feature whether the keys to the organization reap the benefits sought through what are essentially common systems in the competitive arena of the organization. A competitive culture creates the feeling that all opportunities to compete with a rival, as well as with itself. There is a positive feedback between the public interest and the success of overtime. These types of loops, both positive and negative, create difficulties in the system and create the dynamic behavior of organizations (Sterman, 2000). That is why we see a cluster of industries in the geographical area where a cluster of more a vailable pool of talent is available. Thus, creating and maintaining a culture of competition is a key component of efforts to achieve competitive advantage. In the light of these revelations, the issue of study in this research was as how is the role of relationship marketing as competitive advantage tool for banks in India. The data collected in this regard reveals that certainly the role of relationship marketing is highly effective as competitive advantage tool for banks in India (see Table and Figure 4.4). For State Bank of India, the interviews reveal that although relationship marketing is highly focused a strategy for the bank, yet the bank does not look relationship marketing as tool of competitive advantage. The fourth question asked from the Marketing Managers of various banks in India was, how is the role of relationship marketing as competitive advantage tool for their bank. The response in majority comes out as highly effective. As according to the data shown in the above table, for respondents in majority (60% of the total 30), they see the role of relationship marketing highly effective as competitive advantage tool for their bank; whereas for the remaining respondents (40%), they see the role of relationship marketing either effective (27%) or ineffective (13%) as competitive advantage tool for their bank. By and large, these data conclude that certainly the role of relationship marketing is highly effective as competitive advantage tool for banks in India. Areas of competitive advantage and relationship marketing For the research literature, linking aspects of relations with some degree of competitive advantage became a topic of growing interest in marketing and strategy scholars. Research in this area have focused on trust, commitment, mutual goals, power, social networks, transaction costs, information exchange, a kind of investment and management, each of which has been shown to affect the incidence of relationship based on competitive advantage (Morgan and Hunt, 1999) . However, only two authors have attempted to conceptualize the relations based on competitive advantages in a holistic sense (JAP 2001; Wilson 1995). The hypothesis that inter-firm connection can be the basis for accomplishing competitive benefits has received significant attention in the literature. A number of studies are on the way to explain this incidence (Morgan and Hunt, 1999). Personal qualities such as trust, commitment, mutual goals, power, social networks, transaction costs, information sharing, an investment and management of all it has been shown to affect the incidence of relationship based on competitive advantages (JAP 1999; Morgan and Hunt 1999; Wilson 1995). In the light of these revelations, the issue of study in this research was as in which area of competitive advantage, relationship marketing would be most successful for banks in India. The data collected in this regard reveals that in the competitive areas of managing social networks and managing information sharing, relationship marketing would be most successful for banks in India (see Table and Figure 4.5). For State Bank of India, the interviews reveal that the bank rather focuses on managing Strategies and Concepts in Research Design Strategies and Concepts in Research Design Chapter 3 METHODOLOGY RESEARCH DESIGN According to Saunders et al (2005), design of a research can be exploratory, explanatory or descriptive in nature. The shade of the research decided by its aims and objectives lays down the design or blueprint of the research. As far as an exploratory research is concerned, it tries to assimilate fresh views with the theme or subject thereby evaluating a scenario from the perspective of innovation. As observed by Saunders et al (2005), an exploratory research recognizes and evaluates an exploratory issue that is in line with the research process extracted from the perusal of the literature or academic writings and compilation of primary data. The benefit of carrying out an exploratory research is that it can be amended as per the needs. The researcher enjoys the freedom to steer the research in any direction at any phase of it. At the same time, an explanatory research tries to display the factual state of an event or process. As noted by Saunders et al. (2005), this sort of research can be specified at later segment of investigative study, where a lucid picture of the occurrence or state of affairs is required prior to moving forward in the exploration. So far as explanatory research is concerned, according to Saunders et al (2005), it makes efforts to evaluate linkage in between parameters. A research of this type includes a precise course taking into view the experiments undertaken by means of numerical techniques. Deciding about the design of a research broadly depends on the nature of the research which is determined by the aims and objectives of the research. For this research, the aim was to study the customer relationship management of State Bank of India and its competitive advantage. The research was to achieve following objectives: to review extent conceptual models and theoretical framework related to relationship marketing; to identify how relationship marketing could be used as a strategic tool for competitive advantage; and to recommend strategic frameworks for relationship marketing. This research mainly required exploration regarding the relationship between customer relationship management and competitive advantage in relation to State Bank of India. Therefore, the design of this research was defined as exploratory. RESEARCH PHILOSOPHY The philosophy of a research can be positivism or interpretivism ( Zikmund, , 2000). Positivism philosophy is based on the belief that the truth of life free from a particular observer, and that authenticity is separated from a man who studies it. On the other hand interpretivism is based on the belief that truth is invented or tolerated under the supervision of observers and realism, not comparative disconnected from those who study it. With these key beliefs, positivism, depends on the experiments and rationale for determining (Esterby-Smith, 2002). Interpretivism depends on personal interviews and observations to illustrate professed truth. In positivism, the theory attempts to divine principles and laws that explain, clarify, predict and control outcomes. Positivism research is based on the point of view, which confirms the lone true facts are the scientific information that can be easily obtained by adhering strictly to the scientific method. In positivist science, a theory is a device used as a hypothesis, the structure of the test (Zikmund, 2000). On the contrary to positivism, interpretivism relate to a phenomenological paradigm, arguing that the world is subjective (Esterby-Smith, 2002). Interpretivism research attaches importance to the meaning and trying to understand what is happening and this is likely to argue that the rich understanding of this composite, the world loses if the complexity of the social world is completely reduced to a series of laws, such as simplifications. This research had nothing to do with the scientific research or adopting positivism philosophy. In more clear words, this research was neither based on hypotheses testing nor based on examining theories. Therefore, certainly the philosophy of this research was interpretivism, where the researcher had to reveal subjective information regarding the chosen research subject- customer relationship management of State Bank of India and its competitive advantage. Adopting interpretivism philosophy in this research, firstly literature review was conducted and thereafter first hand data was collected approaching target sample from various banks in India and particularly from State Bank of India. RESEARCH APPROACH The approach of a research can be deductive or inductive (Easterby- Smith, 2002). Deductive research is an approach perusing from the general to the precise. Each so frequently, this casually terms as top-down the approach (Easterby- Smith, 2002). Here we can begin further to think upward on a theory relative to our theme of a study. We then narrow that down into the precise of assumption that we can examine. We reduce downward but we move whilst we gather observations to be present on to the assumptions (Denscombe, 2003). This is final it conducts us to be to competently examine assumptions with precise data, corroboration or discharge of our inventive theories. Inductive research is an approach based with design peruses another road, moving from the precise observations to the more extensive generalizations and the theories. Casually, these are term as approach to the bottom is raised raise upward (Easterby- Smith, 2002). In the inductive approach, we begin further with the precise observations and the measurements; begin to further reveal pictures and regularities make some preliminary assumptions which we can investigate, and then we end upward on to lengthen some extensive conclusions. A research based on interpretivism philosophy is suggested to conduct having inductive research approach. Therefore, this research was conducted adopting inductive research approach. In accordance with the norms of inductive research approach, a research process was followed starting from bottom and reaching to top. In more clear words, firstly research issues were identified reviewing the literature and therefore specific data was collected approaching the target sample in order to make conclusions. RESEARCH METHOD Over the years of hypothetical bases and theoretical foundations and viewpoints, in line with explorations in any other domain, business and management research has undergone changes. In actual sense, exploration is an activity that individuals initiate so as to discover something in a systematic fashion, thereby enhancing their awareness (Saunders et al, 2003). A research is not a research in true sense and will not yield anything expected in case it is not undertaken in a disciplined fashion, that is to say, it needs to have a clear-cut aim and data compilation should be performed alongside interpretation without which it cannot be called an exploration. The exploration provides an insight into the linkage between the pertinent domain of exploration and participants and expectation at varied space of time extent. The investigators employ techniques and tools approved by the academic writings in terms of on -paper or verbal work evaluations, skills, the use of important ideas, secto r concerns and exploration practices linked. Quantitative and qualitative can be the two kinds of the techniques employed for the purpose of exploration. The further discussion highlights the points of distinction between these two forms of management research tools in the light of the academic writings. The qualitative technique or method is employed in the domain of social sciences for the purpose of looking into cultural and social events. The qualitative tools are then put into the categories of action exploration, participant experience and ethnography sampling. The avenues of qualitative data are interviews and questionnaires, case studies, focus-group observation, records and writings, participant experience, and the explorers perceptions and responses. In case of this kind of investigation, there may be differences in the understanding of different social and cultural traits; usually data evaluation differs with the investigators (Saunders et al, 2003). The qualitative tools of explorations have the merits of compiling fine, approved data pertaining to human perspectives and issues, considering the different parameters that may have bearings on the responses. At the same time, this paradigm also has a demerit_ it takes long time and is strenuous. Earlier, the quantitative technique was employed for the purpose of exploring the natural events in the domain of natural sciences. The data compiled during the quantitative research are quantifiable, trustworthy, and can be usually universalized to a bigger chunk of audience (Saunders et al, 2003). Negligence of different aspects of influential research is the most observed demerit of quantitative research. The quantitative research includes the techniques like surveys, econometrics, sampling, laboratory tests and a number of statistical data testing tools. The quantitative research provides a broad domain of research. For the purpose of the present research, both qualitative and quantitative methods have been employed. Qualitative method was employed for the purpose of the literature review and quantitative approach was employed to gather first- hand or primary data on the recognized exploration topics by means of literature read-through. DATA COLLECTION Primary and secondary are the two techniques of data compilation (Saunders et al., 2005). Considering research sketch and intention, both primary and secondary techniques of data compilation was employed for the purpose of the present research. Secondary Data The compilation of secondary data is done from the secondary avenues that are extracted from in-print or unpublished sources (Parasuraman et. 2004). The secondary data made use of in an exploration is not compiled for the present research. Secondary data have certain merits and demerits. In the opinion of Kotabe (2002), the merits of secondary data collection are varied, of which some are mentioned here: conveniently accessible, less-cost incurring, quick reach. Secondary data lays down the base for the compilation of the primary data. Nonetheless, it is a demerit of the secondary data that it cannot cater to all the requisites of a particular inquiry. The argument here is that secondary data accessible is gathered for its own precise objectives. Hence, the researcher cannot blindly make use of the data lying to his or her disposal. Moreover, the secondary data also cannot claim precision in context to timeliness. Notwithstanding these demerits, secondary data enable the investigator in explaining the inquiry issues, inquiry paradigm, and accomplishing probes aims, stated Malhotra (2004). Merits of Secondary Data Secondary data is convenient to achieve, less-cost incurring, and quick to reach. Secondary facilitates the identification of inquiry issue, development of inquiry paradigm and preparation of inquiry questions (Kotabe, 2002). Demerits of Secondary Data Secondary data happen to be the information compilation for other exploration aims and hence its application is confined to other particular exploration. Notwithstanding that there are different demerits of using secondary data, it enables the definition of exploration issue, decision of exploration paradigm and accomplish investigation aims. For the purpose of the present inquiry, the secondary data was compiled from the published sources like books, journals, newspapers and websites. Primary Data Primary data is the data collected for a particular probe, that include a number of phenomena causing it to be time-consuming and expensive (Malhotra, 2004). Obviously, primary data compilation relates to all structured for the particular inquiry and hence yields errorless data in context to the event, nonetheless, gathering primary data not as convenient as the secondary data. This necessitates time and expenses. So as to address the research issue in question, an explorer chooses to gather primary data, which is time-consuming, and expensive enterprise. A researcher can be inclined to opt for specific primary data compilation from the probable techniques in terms of observation, interviews, questionnaire survey and case studies (Saunders et al., (2005). For the purpose of the present researcher, the researcher chose to use questionnaire survey technique. In case of survey method, a sample of targeted individuals was interviewed by means of a questionnaire. The survey was conducted in an informal manner and all the answers were dealt with full confidentially. The aim of carrying out survey was to ensure a real image of the information and also achieve participants assessment of the positive and negative answers in context to varied issues. Structuring the questionnaire was the most important segment of a questionnaire survey. For this purpose, care should be observed while preparing the most pertinent and suitable questions. The researcher needed to have a clear insight into the theme, the aims of the exploration and description of the participants (Parasuraman, 2004). So as to cater to the research requisites, the researcher tended to be objective, recognized, and pertinent while structuring the questionnaire. The investigator could structure open or close-ended questions. Keeping in view the preciseness of the questions nature, the investigator structured only close-ended questions. In all, there were just 10 close-ended questions. The questions included in the questionnaire were arranged in an order beginning from the introduction of the part of the domain. Personal questions were not included in the questionnaires, or any sort of such questions, that may be anti-individual sentiments. Primary data was collected in this research as well through interviews. The interviewees were conducted in the structured format and the interviewees were Senior Marketing Managers in State Bank of India (working in New Delhi based Headquarters, Parliament Street). The number of interviews was 5 and the interviews had to respond in accordance with the asked open-ended questions. SAMPLING TECHNIQUE Saunders et al (2004), in this view, opines that approaching the suitable sample of respondents is important for the dependability of the research and so there is a need to chart a cautious plan to select and reach the suitable respondents. In case of questionnaire survey, the researcher necessitates to select the sample to be interviewed. In technical terms, this is said to be sampling. The sampling method varies from probability (randomly) to non-probability (convenient) (Saunders et al., 2005). In this researcher, the research chose the non-probability (convenient) method of sampling, wherein the sample was chosen from various India based banks (who were working Delhi based branches). The respondents were Marketing Managers of the banks. The number of respondents was 30 and all were approached conveniently without any prior certainty of to be chosen. DATA ANALYSIS This research was basically conducting having qualitative method; therefore, data analysis was conducted applying qualitative data analysis method. In qualitative data analysis, data coding includes the process of data evaluation, wherein all sorts of data are recorded making use of numerical codes since it helps investigator to feed the data speedily with minimal errors. Moreover, there are three stages of coding, open coding, axial coding and selective coding (Saunders et al, 2004). Consequently, in the first stage of coding, the compiled data was translated into theoretical units and was accorded a label, where same level was accorded to similar units of data. In the second stage, the establishment of linkages between categories of data is done that is received as a result of first. Lastly, in the third stage, major categories were recognized as core category. The Microsoft Excel software was employed for the purpose of assessment of data. The data coding includes the process of d ata evaluation, wherein all sorts of data are recorded making use of numerical codes since it helps investigator to feed the data speedily with minimal errors. ETHICAL ISSUES The ethical issues in the research were primarily concerned to confidentiality and anonymity of the research participants. For confidentiality, the researcher maintained confidentiality the facts shared by the research participants all through the research process, and as well the names of the research participants were kept anonymous. RELIABILITY AND VALIDITY Reliability of this research lies in sharing actual facts by the research participants as they were assured of not disclosing their name; and the validity lies in properly answering the research questions through summarizing the findings. Chapter 4 FINDINGS AND ANALYSIS INTRODUCTION The rationale of conducting data analysis in this research is to answer the research questions developed. Since a particular research question relate to various questions in the questionnaire, therefore the contents of the data analysis are in accordance with the sequence of questions in the questionnaire. For every section, firstly the literature is discussed from where the question is made. Thereafter data collected on various banks level and State Bank of India level is analysed. DATA FINDINGS AND ANALYSIS Relationship marketing and level of implementation For the research literature, definitions of relationship marketing are without a clear agreement on its nature or specification of its context and application-level (Gummesson 2002; Parvatiyar and Seth 2000). The term used to describe a relationship at the individual, and at the organizational level, with terms such as affinity marketing, loyalty marketing, cross selling, up selling, co-branding, joint marketing, customer-supplier partnership, the personal one-to-one key account management and marketing decisions (Sheth and Parvatiyar 2002), and there was a failure to clearly delineate, enumerate, and to combine these two elements (i.e. relations and marketing). Recently, Gummesson (2002) emphasizes the long-term relationships and has taken a very broad interpretation, referring to the overall relationship marketing. Seth and Parvatiyar (2002) widened it more by signifying that it is one-to-one communication flanked by the marketer and the customer is an interactive process, not an e xchange business, and this value-added activities based on shared collaboration and interdependence between suppliers and customers. Relationship marketing therefore can be viewed as a very extensive type of somewhat long-term individual business affiliation with the degree of teamwork and interdependence, which is dependent on the anticipation of fulfillment of assurances in exchange for interactive marketing. In the light of these revelations, the issue of study in this research was as relationship marketing for banks in India generally works more on which level(individual or organizational level). The data collected in this regard reveals that relationship marketing generally works more on individual level (than organisational level) so far as banks in India are concerned (see Table and Figure 4.1). For State Bank of India, the interviews reveal that the bank rather focus on organizational level of relationship marketing than individual level. The first question asked from the Marketing Managers of various banks in India was, relationship marketing for their bank generally works more on which level (individual level or organizational level). The response in majority comes outlining individual level. As according to the data shown in the above table, for majority of respondents (63% of the total 30), relationship marketing for their bank generally more works on individual level; whereas for the remaining respondents (37%), relationship marketing for their bank generally works on organisational level. On the whole these data conclude that relationship marketing generally works more on individual level (than organisational level) so far as banks in India are concerned. Establishing bond of relationship and relationship framework In accordance with the research literature, at the core of relationship marketing is an exchange that is beneficial to the parties involved in the exchange. The concept of the exchange as it applies to marketing can be viewed with any transaction cost analysis approach or a social approach, the theory of exchange. Transactions are divided into discrete transactions and relational operations. Relational contract is governed by the law of relational operations. In classical contract law, which governs the discrete individual members of the operation is not relevant, but this is not true of marketing (Rusbult and Van Lange 2003). In a relational contracting point of transition from the agreement (as in classical contract law), against itself as it is with time. There may or may not be the original agreement, and if so, can not be any great respect for him. In relational transactions reduced the gap between the contractual parties, as this ratio becomes stronger and stronger. The main ai m of relationship marketing is the creation of the interest thereon, to minimize information search, and it is unlikely that present moral dilemmas, but rather, through the coordination of activities to achieve results mutually beneficial. Redesigning, relationship marketing is a very broad relatively long term, voluntary, individual, business associations with the degree of emotional commitment, trust, intimacy, cooperation and interdependence(Rusbult and Van Lange 2003), which is based on the assumption of a shared , the promises of interactive marketing exchange on a reciprocal basis. In the light of these revelations, the issue of study in this research was as which aspect of relationship framework best works as establishing bond of relationship between banks in India and their clients. The data collected in this regard reveals that trust and cooperation as aspects of relationship framework best works establishing bond of relationship between banks in India and their clients (se e Table and Figure 4.2). For State Bank of India, the interviews reveal that the bank focuses on trust and interdependence aspects of relationship framework best works establishing bond of relationship with the clients. The second question asked from the Marketing Managers of various banks in India was, which of relationship framework best work as establishing bond of relationship between their bank and clients. The response in majority comes outlining trust and cooperation. As according to the data shown in the above table, for majority of respondents (67% of the total 30), trust (37%) and cooperation (30%) as aspects of relationship framework best works as establishing bond of relationship between their bank and the clients; whereas for the remaining respondents (33%), interdependence (13%), emotional commitment (10%) and intimacy (10%) as aspects of relationship framework best works as establishing bond of relationship between their bank and the clients. On the whole, these data conclude that trust and cooperation as aspects of relationship framework best works establishing bond of relationship between banks in India and their clients. Approach of relationship marketing For the research literature, the repeated use of the term relationship marketing (Brodieet al,1997). They suggested that relationship marketing applied at four levels. At the first level, relationship marketing, technology-based database marketing tool. At the second level, relationship marketing focuses on the relationship between business and its customers, focusing customer retention. At the third level, relationship marketing is a form of customer partnership with customers jointly participate in developing a product or service. The fourth and broadest level, relationship marketing was seen as including all of the databases for personal services, loyalty programs, brand loyalty, internal marketing, personal and social relationships and strategic alliances. Three characteristics are important for customers to desire continuity with the same supplier. These arevariability, complexity, participation (Berry, 1995). Furthermore, that relationship marketing is carried out at three leve ls. Level one relationship marketing is based primarily on price incentives to ensure customer loyalty. However, a sustainable competitive advantage is minimal at this level one, as pricing actions can be compared quickly. The second level of relationship marketing is based primarily on social networks, although the price remains a vital element. This includes personalization and adaptation of these relations.Relationship Marketing has been recognized in the ready-made marketing world, where it became apparent that a strategic competitive advantage could not be delivered on the basis of product characteristics, where alone and corporate profitability are beginning to be associated with satisfying existing customers (Egan, 2001). In the light of these revelations, the issue of study in this research was as which approach of relationship marketing is comparatively more beneficial for banks in India. The data collected in this regard reveals that focusing on client retention as approac h of relationship marketing is comparatively more beneficial than focusing on technology based data base marketing for banks in India (see Table and Figure 4.3). For State Bank of India, the interviews reveal that the bank by and large focuses on client retention as approach of relationship marketing. The third question asked from the Marketing Managers of various banks in India was, which of relationship marketing is comparatively more beneficial for their bank. The response in majority comes outlining on clients retention. As according to the data shown in the above table, for respondents in majority (67% of the total 30) focusing on clients retention as approach of relationship marketing is comparatively more beneficial for their bank; whereas for the remaining respondents (33%), focusing on technology-based data base marketing as approach of relationship marketing is comparatively more beneficial for their bank. By and large, these data conclude that focusing on client retention as approach of relationship marketing is comparatively more beneficial than focusing on technology based data base marketing for banks in India. Relationship marketing as competitive advantage tool In accordance with the research literature, competitive advantage as determined by the type of people the organization attracts and how these individuals to compete when they are players or staff. Therefore it is very necessary to recruit people who have high skills and can lead and develop a competitive culture in the organization. This is true for every business but not for those who have focused for some particular people or work force. This could also include the experience of the workforce which has to be recruited. These characteristics are as important as they seem to be but there is one more factor which is very important and work as a pushing force to compete in the market which guides to repeatedly contributing to the competitive culture of the organization. This is how the organization deploys, manages, reconfigures, or integrates with them (Peteraf and Bergen, 2003). This is not just with the systems that creates an advantage, but as they are occupied in operations in the system. It was here, in the Superior operations, advantages can be obtained. Again, the key is the quality of the person concerned, and how they function together for competitive advantage. This group is based on the operations in the responsibility of each individual in the organization and, as the rule tracks from a top manager it creates a sense of importance and steady concentration to feature whether the keys to the organization reap the benefits sought through what are essentially common systems in the competitive arena of the organization. A competitive culture creates the feeling that all opportunities to compete with a rival, as well as with itself. There is a positive feedback between the public interest and the success of overtime. These types of loops, both positive and negative, create difficulties in the system and create the dynamic behavior of organizations (Sterman, 2000). That is why we see a cluster of industries in the geographical area where a cluster of more a vailable pool of talent is available. Thus, creating and maintaining a culture of competition is a key component of efforts to achieve competitive advantage. In the light of these revelations, the issue of study in this research was as how is the role of relationship marketing as competitive advantage tool for banks in India. The data collected in this regard reveals that certainly the role of relationship marketing is highly effective as competitive advantage tool for banks in India (see Table and Figure 4.4). For State Bank of India, the interviews reveal that although relationship marketing is highly focused a strategy for the bank, yet the bank does not look relationship marketing as tool of competitive advantage. The fourth question asked from the Marketing Managers of various banks in India was, how is the role of relationship marketing as competitive advantage tool for their bank. The response in majority comes out as highly effective. As according to the data shown in the above table, for respondents in majority (60% of the total 30), they see the role of relationship marketing highly effective as competitive advantage tool for their bank; whereas for the remaining respondents (40%), they see the role of relationship marketing either effective (27%) or ineffective (13%) as competitive advantage tool for their bank. By and large, these data conclude that certainly the role of relationship marketing is highly effective as competitive advantage tool for banks in India. Areas of competitive advantage and relationship marketing For the research literature, linking aspects of relations with some degree of competitive advantage became a topic of growing interest in marketing and strategy scholars. Research in this area have focused on trust, commitment, mutual goals, power, social networks, transaction costs, information exchange, a kind of investment and management, each of which has been shown to affect the incidence of relationship based on competitive advantage (Morgan and Hunt, 1999) . However, only two authors have attempted to conceptualize the relations based on competitive advantages in a holistic sense (JAP 2001; Wilson 1995). The hypothesis that inter-firm connection can be the basis for accomplishing competitive benefits has received significant attention in the literature. A number of studies are on the way to explain this incidence (Morgan and Hunt, 1999). Personal qualities such as trust, commitment, mutual goals, power, social networks, transaction costs, information sharing, an investment and management of all it has been shown to affect the incidence of relationship based on competitive advantages (JAP 1999; Morgan and Hunt 1999; Wilson 1995). In the light of these revelations, the issue of study in this research was as in which area of competitive advantage, relationship marketing would be most successful for banks in India. The data collected in this regard reveals that in the competitive areas of managing social networks and managing information sharing, relationship marketing would be most successful for banks in India (see Table and Figure 4.5). For State Bank of India, the interviews reveal that the bank rather focuses on managing

Free Essay: Metamorphosis of Dimmesdale in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Metamorphosis of Dimmesdale in Scarlet Letter In The Scarlet Letter by Nathaniel Hawthorne, there are many characters that transform; one of them is Reverend Arthur Dimmesdale. Dimmesdale committed a great sin of the puritan society, he slept with another mans wife and Hester Prynne became pregnant. Hester was punished for her sin but Arthur Dimmesdale had not admitted to it, so he lives with this guilt and it is much worst for him because he is a puritan minister. Dimmesdale inflicts punishment upon himself because of his adulterated sin. Dimmesdale transforms throughout the novel always in the same place "The Scaffold." The town is all out to witness the punishment of Hester Prynne some of the women are suggesting other punishments and the women are telling us about Hester and Dimmesdale. People say," said another, "that the Reverend Master Dimmesdale, her godly pastor, takes it very grievously to heart that such a scandal should have come upon his congregation." (Page 49) Reverend Dimmesdale is seen as a godly man. A man who does not commit sin and in his own mind at this point he feels fine and does not have any guilt. Dimmesdale at this point in the novel is seen as godly and throughout the novel is seen as godly even at the end after the last scaffold scene. Consequently enough, Dimmesdale is trying to convince Hester to reveal the man who has sinned along with her , so the man can be relieved of his guilt, some what ironic because he is the man who has sinned along side with her. "What can thy silence do for him, except it tempt him--yea, compel him, as it were--to add hypocrisy to sin? Heaven hath granted thee an open ignominy, that thereby thou mayest work out an open triumph over the evil within thee and the sorrow without. Take heed how thou deniest to him--who, perchance, hath not the courage to grasp it for himself--the bitter, but wholesome, cup that is now presented to thy lips!" (Page 65) This is the first scaffold scene Reverend Arthur Dimmesdale is not showing any signs of guilt at this point, he is still fairly the same and has not began to inflict punishment on himself or so it appears. Dimmesdale in the first scaffold scene seems fairly normal and has not begun to transform himself but by the next time we see him at the scaffold he is taken a turn for the worst.

Lincoln, Nebraska :: essays research papers

Lincoln, Nebraska The city of Lincoln is the capital of the Cornhusker State, Nebraska. Lincoln is located in the southeastern part of the state, about 60 miles (100 kilometers) southwest of Omaha. It lies in a shallow basin about 1,160 feet (355 meters) above sea level. Salt Creek and its tributaries thread through the basin. Lincoln serves as a center for educational, cultural, and religious institutions. The city also developed as the trade center for a wide agricultural area. In the city are the buildings that house the various departments of the city, county, and state governments, the state mental and orthopedic hospitals, and the state penitentiary. Also located in Lincoln are a veterans' hospital and the regional headquarters of the Veterans Administration and the United States Department of Agriculture. The University of Nebraska was founded in Lincoln in 1869. The city is also the home of Nebraska Wesleyan University and Union College. The State Capitol, designed by the architect Bertram Grosvenor Goodhue and completed in 1932, has a central tower that rises 400 feet (120 meters) from a massive two-story base and is considered a showpiece of American government architecture. `The Sower', a statue symbolizing Nebraska's farms, stands atop the tower. Museums include the State Museum of History, the University of Nebraska's Christlieb Western Art Collection, and the Sheldon Memorial Art Gallery, designed by architect Philip Johnson. Pioneers Park includes a nature center. The Nebraska State Fair takes place in Lincoln each summer. Other cultural groups include a symphony orchestra, the Lincoln Community Playhouse, and the National Art Association. Lincoln got its first rail connection in 1870 and by the late 1800s had 19 different rail routes. Railroads gave Lincoln its most important industry-- railroad-car repair. Among the city's manufactures are dairy and meat products, telephone equipment, agricultural machinery, cement, bricks, and drugs. There are also printing and publishing plants, and the city is the headquarters for more than 30 insurance companies. Lincoln arose from a settlement established in 1856 to work salt deposits. In 1859 it was named Lancaster, the seat of Lancaster County. When Nebraska became a state in 1867, the town was renamed for President Abraham Lincoln and became a

The Peary Expedition as Allegory in Ragtime Essay -- Ragtime

The Peary Expedition as Allegory in Ragtime  Ã‚   E.L. Doctorow’s novel Ragtime is primarily concerned with the illustration of broken dreams. Drawing on the tradition of the Muckraker novels of such authors as Upton Sinclair, Doctorow shows the shadow side of the Jazz Age. The beginning of the novel deals with Father’s preparation for and participation in William Peary’s expedition to the North Pole. The theme of disillusionment that runs throughout the novel is foreshadowed and represented by the Peary expedition. Peary’s expedition, like the American Dream and the Socialist vision, is based on grand hopes. The expedition is however, marked with disappointment and results in the destruction of dreams and people. In Doctorow’s treatment, the American Dream as well as the Socialist vision share this fate. In this way, Peary’s polar expedition serves as an allegory for the entire novel. The novel is filled with great dreams, sweeping visions and grand hopes. The general tone of the era and the American Dream are represented in the exploration of the Arctic. The North Pole represents the seemingly unattainable, and the search for it the great striving for dreams. The hardship and great difficulty of arctic exploration exemplify the romantic ideal of infinite striving. Even the accomplished Houdini is impressed with the grand scale of Father’s trip. This magnificent undertaking serves as preparation for the hopes and dreams expressed throughout the novel. The American Dream of prosperity is demonstrated throughout in the deification of industrialists and the fact that "there were no Negroes. There were no immigrants" (4). While Father’s ship is departing for the arctic, he sees not immigrants coming into New York Harbor, but "... ... the ambiguous victory of the Peary expedition through the various social visions expressed and in the lives of his characters, Doctorow presents a vision of the Jazz Age which both presents and deconstructs the values and dreams of the period. At the end of the novel, as the narrator notes "the era of Ragtime had run out" and the hopes and dreams of a generation have come to nought. Only the characters who have adapted to the world by abandoning their initial visions survive and prosper. Ragtime, is a narrative, like the Peary expedition, of lost hopes, dashed dreams and the struggle to cope with the ambiguities of life. Like the blurred and darkened photograph of the explorers at the pole, the dreams described in the novel have developed into faded representations of themselves. Works Cited: Doctorow, E.L. Ragtime. New York: Bantom/ Random House, Inc., 1976 The Peary Expedition as Allegory in Ragtime Essay -- Ragtime The Peary Expedition as Allegory in Ragtime  Ã‚   E.L. Doctorow’s novel Ragtime is primarily concerned with the illustration of broken dreams. Drawing on the tradition of the Muckraker novels of such authors as Upton Sinclair, Doctorow shows the shadow side of the Jazz Age. The beginning of the novel deals with Father’s preparation for and participation in William Peary’s expedition to the North Pole. The theme of disillusionment that runs throughout the novel is foreshadowed and represented by the Peary expedition. Peary’s expedition, like the American Dream and the Socialist vision, is based on grand hopes. The expedition is however, marked with disappointment and results in the destruction of dreams and people. In Doctorow’s treatment, the American Dream as well as the Socialist vision share this fate. In this way, Peary’s polar expedition serves as an allegory for the entire novel. The novel is filled with great dreams, sweeping visions and grand hopes. The general tone of the era and the American Dream are represented in the exploration of the Arctic. The North Pole represents the seemingly unattainable, and the search for it the great striving for dreams. The hardship and great difficulty of arctic exploration exemplify the romantic ideal of infinite striving. Even the accomplished Houdini is impressed with the grand scale of Father’s trip. This magnificent undertaking serves as preparation for the hopes and dreams expressed throughout the novel. The American Dream of prosperity is demonstrated throughout in the deification of industrialists and the fact that "there were no Negroes. There were no immigrants" (4). While Father’s ship is departing for the arctic, he sees not immigrants coming into New York Harbor, but "... ... the ambiguous victory of the Peary expedition through the various social visions expressed and in the lives of his characters, Doctorow presents a vision of the Jazz Age which both presents and deconstructs the values and dreams of the period. At the end of the novel, as the narrator notes "the era of Ragtime had run out" and the hopes and dreams of a generation have come to nought. Only the characters who have adapted to the world by abandoning their initial visions survive and prosper. Ragtime, is a narrative, like the Peary expedition, of lost hopes, dashed dreams and the struggle to cope with the ambiguities of life. Like the blurred and darkened photograph of the explorers at the pole, the dreams described in the novel have developed into faded representations of themselves. Works Cited: Doctorow, E.L. Ragtime. New York: Bantom/ Random House, Inc., 1976

Effects of Smoking

Effects of Smoking According to the Clinical Respiratory Journal an average of five million people will die globally every year from effects of tobacco smoke. The number of people that dies is shocking. Smoking has many terrible effects on the human body from effecting the lungs, heart, and even causes cancer if you did not know that already. Why do people smoke? Some people might ask. Well there is nicotine in tobacco which causes your muscles to relax and thus causing that relaxing non stressful feeling that people who smoke feels while â€Å"enjoying† a cigarette.The feeling can be eally strong for a first time smoker causing a â€Å"buzz†, since their body has not built up a tolerance to the nicotine. When people do start to build up their tolerance level, the feeling of the pleasurable â€Å"buzz† or relaxation lessens to where you must smoke more than one cigarette to feel relaxed or even a slight â€Å"buzz†. But there is a drawback nicotine is a hi ghly addictive substance. So addictive in fact that according to heart. org compares it to hardcore drug addictions like cocaine and heroin.So once people start they are caught in a trap. Heart. org states that approximately sixty-eight ercent of smokers want to quit, but are unable to stop because of the high amounts of nicotine in his/her body. But what happens to those who cannot quit? Well let me start with the place smoke gets inhaled to: The Lungs. The harmful smoke from the cigarette causes immediate life threatening damage to the lungs the second the smoke enters. According to Lung. org cigarette smoke has over 4,800 chemicals with sixty-nine known chemicals to cause cancer.Even with Just one inhale all of those chemicals will enter the lungs. Cigarette smoke has been also connected to chronic obstructive pulmonary disease (COPD) such as chronic ronchitis and emphysema. On top of COPD, cigarettes also cause the lungs to shrink and turn black, thus causing inability to breath e deeply and less oxygen in the blood stream. That is way when smokers exercise they feel very light headed and out of breath, because there is not an ample supply of oxygen in the blood stream.How bad would that be to past out from lack of oxygen while playing with your grandkids? I would feel terrible to lead that kind of example of its 0k to smoke and cause that kind of harm to the lungs to where a person can't even spend quality family time with them. I have wondered why the lungs Just don't clean all of those nasty chemicals out, or why do smokers cough. I have found out that these two things are related. Everybody has these little hairs in their longs called cilia that help clean out mucus and harmful substances in the lungs.The smoke from a cigarette paralyzes these hairs causing mucus to build up in the lungs which gives people terrible coughs by trying to hack the mucus out of the lungs. Which if the person coughs for long enough and hard enough, the cough will cause major irritation in the throat making the person cough up blood. Now back to the chemicals, the cilia cannot clean the chemicals out of the lungs because it is the chemicals that immobilize them and will eventually all will die out and stop working if the smoker smokes long enough.Which if that happens the persons lungs will be almost beyond repair with all of the mucus build up, the chemicals causing harm, and the lungs not being able to clean out the natural substances that could already cause harm to the lungs. All in all t i is one highly deadly trio. The lungs are one of the part of the body that most people think get harmed when a person smoke, but people do not think about the heart. Almost twenty percent of people that pass away due to cardiovascular disease are directly related to smoking.That is saying that if a hundred people died from heart disease twenty of them died because of smoking, and not of high cholesterol or some other reason. That number is scary because of the fact of instead of harming one major organ the body the person is harming two. Smoking causes the heart to increase its rate of speed causing the resting heart beat to be considerably higher than the average nonsmoker. With each cigarette a person smokes the chances of artery disease goes up. Which means that also the chances of heart failure and having a heart attack goes up substantially.In some cases the threat of heart failure has a greater chance of happening than lung failure. Taking all of these factors into consideration people still smoke because it is their body and they are only harming themselves well may I say that statement is false. Secondhand smoke kills a number around 70,000 of nonsmokers a year. That's 70,000 people that care about their body day because of somebody else's stupidity and no awareness of how their choices impact others. Some smokers say that econdhand smoke is harmless, but that is a complete lie.Secondhand smoke can cause the same exact health concerns from the lungs, to the heart, and can even cause cancer. Yes, smokers are not the only ones who get cancer; it is also the people who they are around. Kids are extremely vulnerable to secondhand smoke from smokers. The kid's immunity system has not fully developed yet to even attempt to fight off the diseases from the smoke. Kids are already experiencing heart failure due to their parents' cigarettes. I have personally known a sweet kid who had trouble with his heart because his parents smoked.It is truly heart wrenching to watch it happen. If you are reading this please remind people to all of the health risks that smoking can impose. Such as cancer, lung disease, cardiovascular disease and along with telling them that smoking not only harms them but also their loved ones. Citations Carter, Charleata A. , Manoj Misra, and Robert R. Maronpot. â€Å"Tracheal Morphologic And Protein Alterations Following Short-Term Cigarette Mainstream Smoke Exposure To Rats. † Journal Of Toxi cologic Pathology 25. 3 (2012): 201-207. Academic Search Complete. Web. 3 Dec. 2013. ello, Francescopaolo D', et al.Question –  ALCOHOL, MARIJUANA, COCAINE, AND A WIDE VARIETY OF OTHER CHEMICAL AGENTS THAT ALTER PERCEPTIONS AND MOODS ARE CALLED?Answer at  https://donemyessay.com/unit-5-review/